face2face

Economic effects: movement to online ed revenues not as big as execs expected

From ASAE's Acronym blog comes the results of a new association executive study. Here's the interesting meetings-related piece of it:

"Where execs were most wrong, though, was predicted in the first economic study we did after the economy soured in early 2009, when we got responses from 8,500 members of 97 diverse associations. The data from that study suggested that there would not be a mass movement from face-to-face meetings to online events. This was contrary to the expectations of association execs, 61% of whom were expecting revenue from online education to increase. In actuality, only 33% reported in 2010 that such revenue had increased."

That's about what I would have predicted (she says, with perfect hindsight).

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