I was just looking again at the chart of MM's Social Media columnist Brian McGowan put together to showcase the results of research he and some colleagues did about how docs use social media to share medical knowledge with other physicians and something struck me.
Is it even possible that only 70 percent of the docs surveyed said they use e-mail? That means 30 percent don't even do that? How can any professional in this day and age get by without ever e-mailing anyone? And we're looking at ways to get them to use social media in some way to share learning? This is going to be a tough hill to climb, folks.