face2face

Content makes the top of planners' list

Forget rates, accessibility, staff, and F&B costs--according to this survey by YPB&R, both corporate and association planners said the thing about which they are most concerned is “making the agenda relevant.”

We've come a long way, babies! This tells me that more planners are looking at their meetings strategically, and at their jobs as more than dealing with logistics. We are entering the era of relevant content, and that is a very good thing.

Update: Rich at the TSMI blog has some interesting things to say about this--check out his take.

To comment on this post, click on "comments" below. To receive a weekly update, e-mail Sue.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish