face2face

Canada really gets destination marketing, part 2

Remember when I lauded Canada for its great billboard marketing campaign? Now they've brought it to their online ads -- check the leaderboard ad across the top of this page (it rotates, so you may have to check back in a few to see it). So very, very smart to feature real people's tweets about Canada (all the ones I see are from #wec10. I wonder if they filter them or if they let it all fly? Then again, I don't remember seeing anything on MPI WEC's twitterstream that was less than glowing about Vancouver).

Talk about testimonials in the 2010 era...why wouldn't you do this on your meeting's home page?

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