I always thought Canada was a pretty cool place (and a great place for meetings, at least it was for the ones I've been to in Toronto, Montréal, and Banff). But who would have thought they get destination marketing this well? I mean, their ads on TV have been terrific, but this is taking the show, don't tell, one step further:
There has to be some way to take this idea and apply it to meetings...
(Thanks to Maddie Grant for the pointer to this awesomeness!)