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Academic detailing: Wave of the future?

I read an interesting editorial in yesterday's Boston Globe about Massachusetts' $250,000 academic detailing pilot program, and I can't help but be a tad impressed by it. I know a few years ago there was a lot of talk, if not action, around academic detailing, but I haven't heard much recently.

Is this a promising direction for CME in the future? If so, who will pay for it? It sounds like some states and countries are willing to invest in it, but with the rate of innovation we have in healthcare, need could quickly overtake the financial resources available. Would docs pay out of pocket for it? Hmm.

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