Great Meeting Production? There’s a Template for That.

Over the past couple of years, Jeff Rogers, president of communications agency ZAP Creative in Chicago, noticed that many of his big-budget corporate clients were pulling him aside and saying the same thing. It always began with, “Hey, we’ve got this other meeting…” That “other” meeting didn’t have a large budget, they’d say, but they wanted to make it special. It was low budget but they didn’t want it to ap

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