Designing Events Where Communication Comes First

Designing Events Where Communication Comes First

“Meeting Design is not about getting attendees to the right location. It’s about getting in their minds.” That’s the approach Mike van der Vijver and Eric de Groot take to their work at their Netherlands-based meeting design company, MindMeeting, and it sums up the message of their new book, Into the Heart of Meetings.

The 300-page paperback (and e-book) eschews many of the classic meeting planning priorities—sourcing, contracting, technolo

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