Creativity Research Finds F2F Trumps Virtual Meetings

Creativity Research Finds F2F Trumps Virtual Meetings

Virtual meetings save on travel costs and time out of the office compared to face-to-face meetings, but, according to a new study, there is a hidden price to pay: creativity.

Last year, The Meetology Group, a meeting design and behavioral research company based in the U.K., went looking for an answer to this question: “Does meeting face–to-face improve creativity compared to virtual meetings?” To find out, it designed a resea

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TAGS: Event Tech
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