The Zen of Protocol

Doing business internationally is increasingly common. But how is it possible to know exactly what to do when working with a variety of cultures?

First of all, question the assumptions you have about what certain behaviors mean. Eye contact, for example. In the United States, avoidance of eye contact is usually interpreted to mean lack of confidence — or even dishonesty. But in some cultures, not looking a person directly in the eye is instead a sign of respect.

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