Working the Aisles: A Beginner's Guide

Make the most of your time and registration fee

At a recent trade show, I was caught completely off guard by some of my Generation Y peers. Some wore torn jeans in spite of the “business casual” dress code, many seemed to avoid talking to other attendees (instead they texted with their head down while walking the aisles), and one group of very animated young professionals visited my booth with beers in their hands — at 2 p.m.

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