Whose Afraid of the Virtual Trade Show?

As companies develop more sophisticated Internet-based services, many fear that the virtual trade show will replace the "real" event. After all, with a few clicks of the mouse, an attendee can now do everything from drop in on a few educational sessions, to visit exhibits, request literature, and put in an order with an exhibitor. Why would anyone need to visit the show?

While virtual shows will certainly significantly alter the trade show experience for attendees, it won't be because

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish