Where There's Golf, There's Gold

With an estimated 35 million people in the U.S. currently hitting the links, your board of directors thinks a golf tournament would be a natural for your annual meeting's fundraiser. The only problem? You don't know the first thing about the sport.

Association Meetings recently spoke with Jo Ann Hoffman, president of MILO, the Meeting Industry Ladies Open, to get some direction for novice golf tournament planners.

“Have a mission and know your group,” she advises. “Do

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