When Chemistry Counts

Just a few weeks ago, our company held an editorial retreat at a conference center in the metro Boston area. Our mission was to come up with a visioning statement and to chart a course of action over the next year for our group of six meetings magazines. The retreat was fun and productive, and it also reminded me of a fundamental truth about meetings--one that, in all the brouhaha over the rise of new electronic media, is easy to lose sight of.

Simply, using electronic media is an exc

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