What's a Small Meeting Worth? Ten Take-Aways

I attended a very large industry event in January, the Professional Convention Management Association's annual meeting in Nashville. But it was at a small break-out session where I learned more about a small meeting's worth than I'd learned in my nearly 20 years in the meetings industry.

Jim Daggett, CAE, CMP, founder and owner of JR Daggett & Associates, Chicago, an independent meeting management firm, led a session about meeting ROI (return on investment). Jim is not only an exc

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