What Makes a Good Web Site?

Associations are creating Web sites in record numbers--and planners are using them for internal communications, event bookings, and promotional marketing of meeting programs. But the quality of these Web sites varies tremendously.

Keep in mind that when designing a site, it should follow these three golden rules: it is easy to find; it provides useful and interesting information presented in a user friendly and visually compelling format; and it gives readers a reason to bookmark the

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