Marketing consultant Lois Kelly advocates using meetings and events to help companies market better. Here are five of her “10 Inexpensive Ways to Move Forward in a Down Economy.”
- Answer this question:
“How do we make our company (or product) matter more to the people who matter the most?”
Hold an off-site meeting that addresses this question.
The first day should be for executive management. The second for marketing staff and agencies. Hire a profe