Use Meetings and Events in Your Marketing Mix

Marketing consultant Lois Kelly advocates using meetings and events to help companies market better. Here are five of her “10 Inexpensive Ways to Move Forward in a Down Economy.”

  1. Answer this question:

    “How do we make our company (or product) matter more to the people who matter the most?”

    Hold an off-site meeting that addresses this question.

    The first day should be for executive management. The second for marketing staff and agencies. Hire a profe

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