TRENDSETTERS

Meeting Marketing on the Web Use of Web sites to promote meetings has skyrocketed among associations in recent years. One association that has capitalized on this trend particularly well is the National School Boards Association, Alexandria, Va.

NSBA saw convention attendance drop during the recession of the early 1990s. But even when the economy began surging, the group's attendance continued to sag. In the mid-1980s, 10,000 attendees had come to the NSBA gatherings. But only 5,700 p

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