Tradeshow Trends: Have You Measured Your 'Attendee Density' Lately?

Times are flush for trade shows: From 1989 to 1997, expositions have shown a heady increase in square footage, attendance, and number of exhibitors, according to Tradeshow Week's 1997 Data Book. Moreover, trade shows are expected to grow at a compounded annual rate of 10.4 percent through the year 2000, says a report released in January by the New York City investment banking firm Veronis, Suhler & Associates, which specializes in tradeshow acquisitions and mergers.