E-commerce: An Exhibitor Drain? Think you can get complacent with the trade show industry enjoying record growth? No way. Traditional sales, marketing, and service methods are rapidly morphing due to the Internet. Just one example: In the next five years, Procter & Gamble will shift 80 percent of its ad dollars to cyberspace.
So said Dr. Oren Harari, author of Leapfrogging the Competition, during his keynote address at the International Association for Exposition Management's Dece