A Think Tank for Association Meetings' Future

Terri Breining on ROI, Martin Sirk on Globalization

As we entered the second half of the second year of the worst recession the travel industry has ever experienced, we knew that associations—and their meetings—would never be the same. Scrutiny of business travel, of membership dues, of whether or not to send an employee to his or her annual association event have created downward pressure on most meetings. Increased competition from the Internet, information overload from ever-expanding sources, and the explosion of social medi

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