Taking Your Trade Show Outside the USA

Very likely the first trade show took place at a crossroads, where merchants laid out their blankets to show off their wares. As the global economy continues to expand, more and more associations find themselves at a crossroads, trying to decide whether an overseas exposition is right for their organization.

When the Personal Communications Industry Association came to that point, the association, after much market research, successfully launched the Wireless Showcase in Singapore in

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