STRATEGY FIRST, Tactics Second

Q What is the role of technology at associations in the year ahead?

A Making the meeting process easier, better, and cheaper for the attendee or the association. We're past “Gee, I'm panicking because everyone else it doing it.” We're past “Let's have something glitzy for our younger people.” Now people are asking “How is technology going to help our brand? How is it going to help us leverage our content and communities?” And guess what, understanding these questions tak

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