The Special Event 2007: An Industry Comes Into Its Own

If there was a common theme at The Special Event 2007, held last week in Los Angeles, it was that this industry, which started out as a cottage industry (or a "garage industry," as insiders like to describe it) has finally evolved into a profession.

Not only were most of the week's paid events—from an over-the-top, two-hour wedding lunch to the final evening's Gala Awards (see below)—sold out, but they have clearly reached a trend-setting level. For example, the opening night saw the

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