Talk about a tough crowd. When the National Speakers Association selects speakers for its annual conference held July 17 to 20 in Phoenix, it has to impress a particularly discerning audience — the 3,500 professional speakers in the delegation.
So what does the NSA look for in speakers? “Expertise and eloquence,” says Mark Sanborn, president. “We don't just want a speaker with great platform skills, but also expertise and ideas that will directly benefit our members.”