SHOPA: A Radical Approach to Housing

The School, Home, & Office Products Association instituted a no-refund hotel housing policy--without attendees and exhibitors revolting.

Lisa Feldman tried to express it as simply as possible. "If you don't pay for the hotel rooms that you booked," she told SHOPA exhibitors and attendees, "SHOPA will have to pay--and we can't."

It had to be simple. Feldman, vice president of the School, Home, & Office Products Association, was trying to explain a radical new policy. Pe

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