Seller's Market Means Tougher Terms

It's a seller's market in the hotel industry. After taking a nosedive after 9/11, the major statistical measurements of hotel performance — occupancy rates, average daily room rate, and the all-important revenue per available room (RevPAR) — are all projected to be up significantly in 2006 and to increase even more in 2007, creating a tougher climate for planner-hotel negotiations in several ways.

Room-Rate Roller Coaster

Gone are the days when a planner could assume that on

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