The Santa Business

In July, 300 “real-bearded” Santas (along with about 200 Mrs. Clauses) convened at the Radisson Hotel in Branson, Mo., to participate in Discover Santa — the first-ever Santa Claus convention. Those with fake beards need not apply.

“This is not just a get-together, this is a real convention,” says Tim Connaghan, a Santa himself who retired two years ago as director of sales and marketing at Tog Hotel Properties, Santa Ana, Calif., to run the 1,300 member association — Amalgamated Orde

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