Pulling Together

Amazingly, only about five percent of the show's expected 18,000 delegates and 860 exhibitors from around the world ended up not attending the event the next day, according to Rick Davis, president and CEO of the Salt Lake CVB.

"It's really a testament to those in this industry," Abbot says. "Everybody shared booth space; even rival companies opened up their booths to those who were outside the convention center." As Outdoor Retailer show director Dieter Tremp said on site at a press

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