Promote by Partnering

In-country partners help create visibility and credibility for your organization, identify prospective attendees, and spread the word. But it's still up to you to "bring in the bodies."

Most types of business have sister organizations around the world, either in government or the private realm, notes Chris Vranas, vice president, member services, for the American Association of Orthodontists, St. Louis. “For example, every country has its own national orthodontic association. In Europ

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