Pieces of the Puzzle

Attendee Research

  • Know your attendee acquisition costs. Average direct attendee promotional expenses for expositions are $105 per attendee for shows with fewer than 2,000 attendees and $57.50 for larger shows, according to a recent survey by Chicago Heights, Ill.-based Society of Independent Show Organizers. How much are you spending per attendee?

  • Track who signs up for various sessions, and use the information to create a personalized list of individua

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