PCMA Offers ROI Measurement Tool

The Professional Convention Management Association has added a return on investment component to MeetingMetrics, the meeting measurement application it introduced exclusively to members at the 2007 annual meeting last January.

MeetingMetrics, developed by New York-based GuideStar Research, allows users to conduct pre- and post-event surveys online to determine the attitudes, perceptions, and knowledge of attendees, and whether the meeting met its strategic goals. It was offered exclus

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish