Outsourcing Steps Up with ASP

Outsourcing is a familiar concept in the business world, and those of us in the meetings industry regularly outsource tasks, such as event registration and virtual trade show design, that are better handled by a specialty company. Recent Internet developments, however, present two refinements to the outsourcing phenomenon that may transform the way planners work.

The first change simply takes current outsourcing practices and carves them into smaller and smaller niches. Because the In

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