Oprah Connection Boosts Membership

The American Library Association has gotten a boost from an unlikely source — Oprah Winfrey. The ALA formed a partnership with the talk show queen's book club, and ever since, the number of member organizations has almost doubled.

“It has been a big factor in helping us increase our membership,” says Gerald Hodges, associate executive director of marketing and communications at the ALA.

Here's how it works: The publisher of each Oprah Book Club selection donates — at the reque

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish