Oprah Connection Boosts Membership

The American Library Association has gotten a boost from an unlikely source — Oprah Winfrey. The ALA formed a partnership with the talk show queen's book club, and ever since, the number of member organizations has almost doubled.

“It has been a big factor in helping us increase our membership,” says Gerald Hodges, associate executive director of marketing and communications at the ALA.

Here's how it works: The publisher of each Oprah Book Club selection donates — at the reque

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