More CVBs Adopt National Sales Approach

An innovative sales strategy for convention bureaus is taking root. The approach is based on the hotel model, in which national sales offices encourage groups to sign multiyear contracts at properties located around the country, often with an incentive for doing so.

Back in June, the convention and visitors bureaus of Fort Worth, Texas, and Baltimore formed an innovative marketing partnership to sell both destinations to meeting planners. Now the Fort Worth–Baltimore connection has ad

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