Meeting Planners Must Evolve into Leaders

Not too long ago, the role of the meeting professional generally was more tactical than strategic. Planners focused mainly on logistics, didn’t have much influence on the larger picture, and usually came into the process after most of the important decisions had been made. While that may still be true in some places, many planners are finding themselves getting involved earlier in the process, being held accountable for results of their work, and ensuring that their meetings support their org

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