Meeting Just in Time

How a unique new partnership identified a hot issue and produced a sold-out, attendee-driven event in less than four months

"It was such a big issue, such a hot issue, we didn't have the time to do this meeting the normal way [that an association would,]" recalls Hugh Lee, president of the meeting production company Fusion Productions, Webster, N.Y.

He's talking about the recent "Associations: digitalNow" conference held in Orlando, November 2 to 4, drawing 250 top-level assoc

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