Christy Richards is a rare breed in the meeting planning business. She doesn't “do” attrition. Never has, and she hopes, never will. The meeting planner for the Chicago-based National Association of Realtors avoids the “A” word by employing a room-pricing formula and rate protection clauses that result in significant room discounts for NAR attendees.
“The rate drives the people to your group block,” she explains. “Very few people want to book on the Internet just for the pleasu