MARKETING YOUR MEETING ON THE WEB

The statistics in U.S. Commerce Department's first-ever report on information technology, released in mid-April, should be a wake-up call for any meeting executive not yet convinced of the marketing potential of the World Wide Web. A few of the facts: In 1994, just 3 million people were connected to the Internet; by the end of 1996, 40 million were using it, and by the end of last year, 100 million. Traffic on the Internet has doubled every 100 days and Internet commerce--negligible just a fe

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