Marketing a Program to Marketers

Meeting industry associations have a tough audience when they plan meetings for meeting planners—just imagine the challenges involved for the Chief Marketing Officer Council, Palo Alto, Calif., when the time comes to market its meetings to senior-level marketing execs across the world in every major vertical segment.

“One of the big challenges that we face being an organization for the level of marketers that we represent is that we always need to be on the lookout for the next big te

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