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Well known in the corporate world, site-selection company HelmsBriscoe is about to become a player in the association world as well. Founder and CEO ROGER HELMS believes associations are ready for what HB delivers: a wealth of site knowledge, buying power, and a way to make up for time and staff being in short supply. In January, Helms welcomed 1,800 associates, guests, and suppliers to Las Vegas for the company's 18th Annual Business Conference. HB associates worldwide, despite the