Letters to the Editor

Turnaround Artist Hits the Mark

The article on how Nancy Berg re-created the Society of Manufacturing Engineers (“Turnaround Artist,” August 2005, page 16,) was excellent because it clearly explained the strategies associations and their exhibitions must implement in order to stay in business.

Based on my 20 years' experience inside associations producing events (National Computer Conference, CES, and PRINT) and six years as an outside consultant for associations, I agree

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