Integrated Knowledge

When I mention customer relationship management systems, your internal knowledge and content management systems and practices, and your conferences and other events, I don't imagine that you immediately see these as an integrated, interlocking set of functions. But they are--or can be.

It's natural to see our events as separate from our internal content and information tracking mechanisms. I'm sure most of us are not used to thinking of our events as an integrated part of the overall

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