IMEX Introduces Measurement Track

IMEX, the worldwide exhibition for incentive travel, meetings, and events, is introducing Meetings Under the Microscope, a series of 10 free workshops designed to give attendees a fast-track understanding of current best practices and meeting measurement strategies at this year’s event, May 26–28, in Frankfurt, Germany.

Workshops will address topics such as meeting content and audience engagement, managing emotional states and the psychology of learning, meeting environments, communic

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