How Exhibitions Can Deliver Value in the Recession and Beyond

The current business climate for exhibitions is not pretty: Exhibition budgets are down 17 percent this year and 17 percent of exhibitors said they will participate in fewer events in 2009. Instead of despairing, exhibition organizers should take advantage of this downturn to adapt their strategies and strengthen the role of exhibitions as a marketing tool, says a new whitepaper published by Exhibit Surveys Inc. called Looking Past the Recession: Exhibition Strategies for the Interim.<

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish