How About Feeding the Goose?

“Industry associations do little strategically to promote the exhibition industry, which they ultimately need to survive.”



How important are exhibitions to associations? According to the recently released census from the Center for Exhibition Industry Research (CEIR), associations accounted for two-thirds of the 13,185 exhibitions held in the U.S. and Canada last year. Exhibitions are not only a critical revenue source for many if not most associations, they are also a power

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