The Houses of Congress Agree: Brand USA Should Keep Up the Good Work

The Houses of Congress Agree: Brand USA Should Keep Up the Good Work

Having succeeded in waking up this country to the need for marketing and promotion to attract and increase international visitors, Brand USA appears set to win Congressional reauthorization for another five years.

The Travel Promotion, Enhancement, and Modernization Act of 2014, which would reauthorize the public/private partnership known as Brand USA, has passed a Senate committee and its companion bill has been approved by the House of Representatives. All that remains is approv

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