A Hot Market Gets Hotter

Judging from the online job postings, hotel sales people with experience in the SMERF market are in big demand these days, especially if they have a great client list. Social, military, educational, religious, and fraternal meetings have never been hotter as we head into 2003.

Once considered the dregs of meetings business, this budget-conscious, love-to-meet-on-weekends market segment is being wooed by all kinds of CVBs and hotels. Here are just two examples: The SMERF market represe

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