A Hot Market Gets Hotter

Judging from the online job postings, hotel sales people with experience in the SMERF market are in big demand these days, especially if they have a great client list. Social, military, educational, religious, and fraternal meetings have never been hotter as we head into 2003.

Once considered the dregs of meetings business, this budget-conscious, love-to-meet-on-weekends market segment is being wooed by all kinds of CVBs and hotels. Here are just two examples: The SMERF market represe

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.