Health Care Expos Can Say Good-Bye to Big Booths

Expect to see booth sizes shrink as recently enacted state laws go into effect and pharmaceutical and medical device companies continue to refine their responses to the various voluntary ethical codes at medical trade shows.

Josh Haynie, national sales manager with Freeman’s Washington National Office, told a standing-room-only crowd at the ASAE and The Center for Association Leadership’s Annual Conference, held this week in Toronto, that the economic downturn that’s affecting all market segments right now, coupled with all the new pharma codes and regulations, will make medical shows the least likely of all markets to return to the heyday they enjoyed in 2005 any time in the near future. Exhibitors are going to

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