Hawaii Sees Boost in International Attendees

A marketing initiative by the Hawaii Convention Center to help association clients build international attendance resulted in a 10 percent increase in foreign visitors at Hawaii meetings last year.

Through its Global Outreach Program, HCC staff connects associations with sister associations and exhibitors in Asia, and creates meeting “microsites” with critical information about a meeting—housing, agendas, etc.—translated into a variety of languages, including Mandarin, Japanese, and K

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